Business Administration English

Author: Lei Yalin
Publisher:
Publish Date: 2003-10-29
Features:
For teachers and students who are confused about choosing professional English teaching materials,
For individuals who want to enter or advance in multinational corporations,
For all who wish to improve their applied skills in business management English.
★ Breaks away from the conventional approach of compiling existing articles into a book, as it is specifically written according to professional teaching requirements, covering the main course content of business management.
★ Co-authored byexperts who are familiar with business management teaching and practice and have personally taught Chinese students, emphasizing the application of professional English.
★ Overcomes time constraints, allowing readers to quickly grasp the overall picture of business management, master the basic content, research methods, andlatest developments of its main courses, ensuring the professionalism of professional English learning.
★ Systematically master more natural and standardized professional English expressions, enhancing the ability to use business management English for scientific research, academic exchanges, and daily communication in different contexts.
As a professional English textbook specifically written for Chinese students by business management teachers from universities in China and abroad, this book organizes its content around the core course system of business management, including 15 units such as Business Management Overview, Microeconomics, Development Economics, Business Law Environment, Organizational Behavior, Strategic Management, Human Resource Management, Consumer Behavior, Marketing, E-commerce, Financial Management, Management Information Systems, Entrepreneurship, Enterprise Innovation, and Production Management, accompanied by exercises, extended reading guides, and a professional vocabulary index.
Compared to similar books, this book has two outstanding features:
First, it organizes content from the perspective of disciplinary learning, enabling students to quickly grasp the basic content, research methods, andlatest developments of the discipline in a short time.
Second, it is co-authored and reviewed by American teachers, with natural and standardized language, offering excellent language training value and effectively improving students' professional English proficiency.
This book can not only serve as a professional English textbook for undergraduate students of business management but also as a reference for other professional teachers and business professionals who wish to improve their English while acquiring business management knowledge.