Television Media Economics (TV Industry Management Series) Huaxia Publishing House

Author: Zhao Huayong et al
Publisher:
Publish Date: 2004-01-02
Features: The market-oriented reform of China's television media has encountered numerous problems, while the television industry in developed countries such as the United States has rapidly expanded, becoming a new growth point for the national economy. Therefore, this book aims to take the institutional environment of a market economy as its foundation, focusing on the significant changes brought by information technology, applying modern economic theories to explore the universal laws of television product, television media, and television industry development. It also combines China's national conditions and the challenges after joining the WTO to discuss the development path of the market-oriented reform of China's television industry.