Modern Public Relations Art

Author: Li Yuanshou
Publisher:
Publish Date: 2002-07-01
Features: This book aims to help college students across the country improve their cultural literacy and master the art of modern public relations. Using the fundamental theories of public relations, it discusses the connotation, constituent elements, and main characteristics of public relations, as well as their origin and development, responsibilities and effectiveness, types and principles. On this basis, it focuses on elaborating on public relations communication, public relations psychology, public relations research, public relations planning, public relations implementation, public relations interaction, public relations language, public relations negotiation, and public relations etiquette. Finally, it encourages college students to learn how to shape a positive public relations image. The book is scientific, practical, and highly operational.