Modern enterprise management

Author: Sun Yanlin et al
Publisher:
Publish Date: 1999-09-19
Features: Based on extensively absorbing the theories, ideas, and methods of enterprise management both at home and abroad, this book systematically describes the characteristics and functions of modern enterprises, introduces the characteristics of modern enterprise management and the development process of enterprise management both at home and abroad, and proposes new thinking in modern enterprise management. According to the new characteristics of the development of modern enterprise management, it introduces the significance, strategies, and modern decision-making methods of enterprise strategic management. The book provides a comprehensive overview of the concepts and strategies of modern marketing, describes the principles of enterprise organization design, common forms of enterprise organization structures, the theories and practices of human resource development, introduces the basic processes and methods of industrial enterprise production management, elaborates on the significance, methods, and ISO 9000 series standards of modern enterprise quality management, and finally describes the significance, types, methods, and approaches of enterprise technological development, as well as explores the content and strategies of management innovation.