Chinese Cultural Tourism – Theory, Strategy, Practice

Author: Zhang Guohong (Compiler)
Publisher:
Publish Date: 2001-11-21
Features: Cultural tourism is the fastest-growing tourism project in the 21st century. This book is divided into three parts: the analysis of elements in cultural tourism, the development strategy of China's cultural tourism, and the marketing strategy of China's cultural tourism. It provides a relatively comprehensive review of the theory of cultural tourism and elaborates on the development strategy of China's cultural tourism industry from three aspects: cultural tourism product development, marketing, and brand building, integrating theory and practice. The book cites numerous research cases, making it highly practical and instructive. It is suitable for professionals engaged in tourism management, tourism planning and development, and cultural tourism marketing, as well as serving as a textbook or teaching reference for cultural tourism courses in tourism majors at universities.