Travel Agency Operations and Management (Series of Textbooks for Tourism Majors in Higher Education)

Author: Du Jiang
Publisher:
Publish Date: 2001-11-20
Features: The development of travel agencies in China and related research practices have proven that the writing style of the book "Travel Agency Management" is reasonable and has been tested by practice. Therefore, this revision has not made significant changes in terms of style, still following the basic business of travel agencies as the to construct the entire book. However, the original Chapter 6 on "Procurement Management of Travel Agencies" has been merged into the current Chapter 3 on "Product Development of Travel Agencies," and the original Chapter 9 on "The Development of China's Travel Agency Industry" has been changed to the current Chapter 8 on "The Development Trends of China's Travel Agency Industry." As for whether this revision is reasonable, it remains to be tested by readers. In terms of content, the new book has made substantial revisions based on the actual development of travel agencies in China and the latest achievements in tourism research, supplemented by many new contents and perspectives, such as the division of labor system and classification system of travel agencies, the formation of travel agencies, brand management of travel agencies, service quality management of travel agencies, financial analysis of travel agencies, and cross-border operations of travel agencies.