Introduction to Tour Guiding (Textbook for Higher Education Tourism Management Associate Degree Program)

Author: Mao Fulu
Publisher:
Publish Date: 2005-02-21
Features: This book is divided into nine chapters. The first chapter is an overview of tour guiding, elaborating on the meaning of tour guiding, a brief history, nature and characteristics, the role and status of tour guiding work, and future prospects; the second chapter systematically introduces the classification, responsibilities, and quality requirements of tour guides; the third chapter is the tour guiding service procedures, which discusses the various types of tour guiding services and norms in three steps according to the characteristics of tour guides; chapters four to eight systematically study tour guiding art and methods, the principles of tour guiding service quality and handling of several issues, psychology, as well as the relationship between aesthetics and tour guiding; the last chapter is tour guide talent management, analyzing the training and assessment of tour guide talent, as well as the current status of tour guide management in China.