Travel English (Advanced)

Author: Duan Kaicheng
Publisher:
Publish Date: 2001-12-28
Features: "Travel English (Advanced)" is the first comprehensive professional textbook in China that integrates practical spoken English for tourism, professional literature reading in English for tourism, English-Chinese oral and written translation for tourism management, and writing of tourism application documents. It is suitable for senior students in tourism management, tourism industry management personnel, and self-learners of tourism English. The book is divided into 21 lessons, each of which includes short introductions on Chinese-English intercultural communication, Chinese-English linguistic comparison, Chinese-English oral and written translation techniques, and English writing knowledge. This textbook strives to combine foundation with professionalism, knowledge with skills, introduces new trends in international tourism, and comprehensively enhances students' comprehensive communication skills in tourism English, cultivating cross-era talents for the tourism industry. For English teachers of tourism management undergraduate programs using this textbook, the authors suggest: Avoid mechanically adopting traditional intensive reading or CET-4/CET-6 examination teaching methods to teach this textbook. Instead, determine the duration of using this textbook based on the cultivation objectives of the tourism management program at your institution, the actual development of the tourism industry, students' English proficiency, their understanding of the current state of the tourism industry, and practical needs. Use the textbook flexibly in teaching, appropriately reducing or adding its content, and focus on practice to fully leverage students' subjective initiative. Encourage students to read more, think more, and do more to comprehensively improve their practical English application skills.