Introduction to Business Studies (Modern Management Book Collection · Textbook Series)

Author: Chen Bingfu
Publisher:
Publish Date: 2001-03-07
Features: Basic concepts of enterprises; External environment of enterprises; Institutional arrangements of enterprises; Establishment of enterprises; Activities; Management and changes, etc. Enterprises are one of the basic cells of modern human society. In the employment entry of a society, a significant number of people work in enterprises; the strength of a country is often closely related to the development and operational status of enterprises. Economic, cultural, social, cultural, scientific, educational, technological, as well as financial revenue and expenditure, political systems, and ideologies, are all to varying degrees linked to enterprises. Therefore, seriously studying the relevant knowledge of enterprises, actively exploring and researching issues related to enterprises, and striving to improve the management and operation of enterprises have become one of the widely and long-term focused hot topics. This book is written as a textbook for this course. It is not only suitable for classroom teaching but also for the training and self-study of enterprise management personnel.
1. Briefly introduces the basic theories and fundamental knowledge of enterprises in a concise and easy-to-understand manner, facilitating mastery;
2. Emphasizes the integration of general theories and knowledge of enterprises with China's current legal and institutional systems;
3. Combines theory with practice, demonstrating strong operational feasibility.