Business Warfare Principles: An Insight into Global Business Etiquette

Author: Nan Lipptot
Publisher:
Publish Date: 2003-04-01
Features: In today's world, economic interdependence leads to cultural overlap and mutual influence. Almost every country is, to some extent, actively or passively affected by the culture of other nations. This book provides you with simple and practical methods to understand contemporary cultural communication, enabling you to move beyond the simplistic "dos and don'ts" of international business practices. It equips you to navigate business warfare in any cultural context with ease and to excel in all business activities. In a clear and accessible manner, the book demonstrates how political, cultural, religious, historical, and geographical factors within each cultural model influence business behavior, helping ambitious business professionals recognize the rationale and motivations behind the "what can be done" and "what cannot be done" in international business customs. This allows you to conduct effective work in all business transactions. The book attempts to explain the use of etiquette and manners worldwide using a unified, globally recognized method. Most similar books merely list what to do and what not to do, without addressing the underlying principles behind these rules. The method adopted in this book differs from that used in other textbooks on the subject, much like the difference between learning a foreign language and merely purchasing a traveler's phrasebook. You might be able to read some sentences based on pronunciation rules, but if someone asks you a question outside the textbook, you would be helpless because you haven't truly received guidance on the language. The same applies to etiquette. Simply reading a list of what to do and what not to do in a country cannot provide you with enough information to develop the ability to take unified and effective actions. This ability is crucial in cross-cultural business transactions. After reading this book, you will learn:
- Key points of etiquette in specific countries and their purposes;
- How to adapt appropriate etiquette in new situations;
- How to plan for business communication;
- Three basic cultural types and how to identify them;
- The fundamental motivational factors of each culture;
- How to describe the personality traits of people you will meet soon.
"Business Warfare Rules" offers a simplified and practical methodology to understand cultural interactions. This methodology is based on a unique global cultural model. This model examines the fundamental motivational factors hidden within each culture, as well as the behavioral norms derived from these core beliefs. This model allows us to derive the principles of international business—a mutually influencing and globally applicable introductory approach. This method addresses the issue of forming a unified, guiding principle for international business relationships. Moreover, this model enables readers to communicate effectively with people living and working in the United States but from different cultural backgrounds.