Ecotourism (Introduction to the 21st Century University Tourism Major Textbook Series)

Author: Yang Guihua, Wang Yuehua, Xiao Zhaoxia
Publisher:
Publish Date: 2004-02-21
Features: Authored by the world-renowned ecotourism scholar David Weaver and translated by the famous domestic ecotourism research expert Yang Guihua and others, "Ecotourism" is the latest specialized textbook that combines theory and practice. The book consists of ten chapters, discussing the standards and origins of ecotourism, the ecotourism market, the ecotourism environment, the impacts of ecotourism, the ecotourism industry, the external environment of ecotourism, the organization and policy of ecotourism, typical ecotourism activities, ecotourism development models around the world, as well as the education and research of ecotourism. Except for chapters, each chapter in the book includes a variety of rich practical cases. Additionally, there are insights from practitioners from the perspective of industry management in ecotourism and industry perspectives on the ecotourism activities of ecotourism scenic areas. This book can serve as a textbook for undergraduate and graduate students (Master's and PhD) in tourism management and related fields in higher education institutions. It can also be used as a reference for tourism research and teaching personnel, development and planning personnel, and tourism management professionals.