Introduction to Business Ethics (Modern Management Book Collection · Textbook Series)

Author: Chen Bingfu
Publisher:
Publish Date: 2000-05-07
Features: The existence of a business in a society is not only beneficial to its owners but also to society as a whole. If a business only considers the interests of the company and its owners, it will eventually be rejected by society. Businesses are connected in various ways, and neglecting or ignoring these tangible or intangible connections will lead to numerous difficulties that the business cannot resolve. The textbook series is designed to meet the needs of undergraduate university teaching while also catering to the training needs of MBA programs. Starting from the knowledge framework of management disciplines, the series will first organize and publish management textbooks on basic theories (such as management, strategic management, management ethics, etc.) and core business areas (such as human resources, finance, production, marketing, etc.). Then, it will continuously expand in breadth and depth to form a series.
The Management Frontiers series reflects the different characteristics of management development at various stages of social development, adapting to the needs of the economy and business management. Management trends will form different hotspots, and new information will be disseminated to the academic community. Sensitive management scholars, through the study and summary of this information, often create new management knowledge. This knowledge may either have formed a new academic system but is not yet mature, or it may only represent a new concept without even the possibility of forming a new academic system. As a result, it may not be recognized as systematic knowledge for studying management theory and be excluded from textbooks temporarily or permanently. However, it can indeed inspire the wisdom of management practitioners and theorists or represent new directions in the development of management theory and practice. Therefore, it is essential for those studying management knowledge to grasp and understand it.
This book series focuses on inspiring new thinking and spreading new concepts among management theorists and practitioners.