Reasons for Monopoly: Development Strategies of Top 10 Powerful Brands in the International IT Industry: Development Strategies of Top 10 Powerful Brands in the International IT Industry

Author: Jin Xiaoke
Publisher:
Publish Date: 2003-06-01
Features: The book "The Reason for Monopoly - Development Strategies of Top 10 IT Industry Brands" consists of 10 chapters, each detailing the growth and rise and fall of 10 major IT brands: IBM (International Business Machines Corporation), Microsoft, Intel, Dell, Apple, HP (Hewlett-Packard), Nokia, Motorola, Sony, and Samsung. It provides a profound theoretical analysis of the underlying reasons. By examining the charm and brilliance of dominant brands and comparing the top 10 brands across various dimensions, the book thoroughly elaborates and analyzes the historical reasons, cultural foundations, strategic characteristics, and theoretical basis for their success, summarizing some successful approaches to building international IT brands.