Managerial Economics (General Management Series Textbooks)

Author: Li Baoshan Zhang Lixiang
Publisher:
Publish Date: 2004-01-17
Features: Managerial economics is a branch of applied economics, serving as a bridge between economic theory and business management decisions. It can be considered an application of certain aspects of microeconomics, including risk, demand, production, cost, pricing, and market structure. Understanding these principles helps establish a rational decision-making framework, providing an analytical basis for managerial decisions. Developing a socialist market economy is an innovative socio-economic engineering project. The transition from execution-oriented management under traditional planned economic conditions to autonomous decision-making management under market economy conditions places higher demands on business leaders. In the face of increasingly fierce international competition and a rapidly changing environment, a company's ability to remain invincible depends not only on the quantity of resources but more on the scientific level of resource allocation. This book, based on the integration of the three fundamental decision-making links required by the market economy for businesses—market demand, low cost, and timely production—takes customer satisfaction and corporate profitability as its main theme. It introduces the underlying economic principles in a step-by-step manner, with a focus on key concepts. Additionally, it briefly introduces the new rules of the new economy to enhance the rational thinking and innovative capabilities of businesses in formulating new strategies. In line with the spirit of "taking the lead, learning from others, integrating and refining, and forging one's own path," the cases in this book are primarily selected from experience-sharing materials of national-level enterprise management innovation awards in recent years, providing readers with an accessible and practical textbook on economic theory. Through this study, readers should adopt the mindset that "logic prevails everywhere, while irrationality leads nowhere," strive to improve their awareness of theoretical learning, and embrace new challenges.