Introduction to Nonprofit Organization Management (Textbook Series for Master of Public Administration - MPA)

Author: Wang Ming
Publisher:
Publish Date: 2003-03-02
Features: This book systematically elaborates on the fundamental theories of non-profit organizations. Non-profit organizations are a new type of social organization that has flourished globally since the 1980s. The book not only provides a macroscopic overview of their definitions, classifications, history, and current status but also delves into the micro-level aspects of non-profit organizations, offering comprehensive analyses of issues such as leadership and decision-making, strategic management, human resource management, volunteer management, project management, marketing management, fundraising management, information network management, and evaluation. The book consists of thirteen chapters, each including theoretical knowledge along with reference cases at the end. It is primarily aimed at graduate students (including MBA) and professional courses in public management, suitable for systematic learning at the introductory level for students in related fields when selecting non-profit organization-focused courses. As a textbook or teaching reference, it is equally suitable for non-profit organization managers participating in various training programs and general readers interested in non-profit organizations.