Management

Author: Zhao Tao / Qi Ershi (Editor-in-Chief)
Publisher:
Publish Date: 2004-04-01
Features: This textbook is suitable for foundational courses in economics and management disciplines at universities and colleges, as well as students from various disciplines (science, engineering, medicine, agriculture, etc.) at different levels (graduate, undergraduate, transfer, correspondence, etc.). It can also serve as a reference for management practitioners and theoretical researchers. The textbook comprehensively and systematically introduces the basic concepts and theories of management, its historical evolution, the main issues addressed in different periods, the achievements made, and the unresolved problems. Through studying this material, students can master management techniques and methods, familiarize themselves with planning methods, organizational structures, leadership skills, and control techniques, and grasp the essence of decision support, motivation, innovation models, corporate culture, and information systems in management. The textbook cultivates students' management thinking, innovative awareness, and the ability to analyze and solve practical management problems through various methods (e.g., case studies, examples, exercises).