Product Myth (Classic Business Management Translation Series · Product Management Series)

Author: Jean Phlippe Deschamps
Publisher:
Publish Date: 2003-03-18
Features: This book introduces important concepts, theories, and research methods in product development and quality management, providing readable and reference-worthy cases. It includes:
An overview of efficient business models;
Beyond the cost/quality trade-off model;
The miraculous breakthrough of Canon copiers;
The Toshiba model from R&D to product;
The Honda company's new motorcycle development process;
Diligent Ford work teams;
Rational allocation of resources including personnel, equipment, information, and suppliers;
Accelerating product development;
Reorganizing the organization through process management;
Flow management to create efficient business.
Based on successful cases from world-leading enterprises, this book embodies the author's years of experience in improving and redesigning the product development process. It integrates knowledge of corporate strategy, marketing, and development processes, offering a comprehensive and in-depth exploration of product development. This book is primarily aimed at senior managers who need a framework to guide their product development process improvement and operational advice; it is also suitable for corporate executives who feel the product competition is fierce and wish to transform their companies to meet the challenges.
The product development process is typically handled by R&D, production, and marketing departments, with strong understanding and support from finance, human resource development, corporate development, information systems, and sales departments in improving the product development process. It is believed that managers from these departments will greatly benefit from this book.