Business Economics (Essential Course Training Materials for Business Administration)

Author: Li Shanmin Pan Yuheng
Publisher:
Publish Date: 2002-01-17
Features: This book specifically studies the nature of consumer demand in different competitive markets, the role of consumer surplus, and production costs. While thoroughly examining the factors influencing demand and methods for forecasting demand, it also delves into the characteristics of costs and the environment of competitive markets. Additionally, the book provides specialized introductions to game theory and asymmetric information economics, and concludes with an explanation of how to analyze macroeconomic policies that affect corporate operations. This series is suitable for company managers, administrative personnel, and entrepreneurs who are not business management majors, as well as managers and technical staff in small and medium-sized enterprises, private enterprises, and high-tech companies. It can also serve as a reference for government officials and others interested in modern management.