Marketing Power

Author: Li Zhimin
Publisher:
Publish Date: 2005-01-12
Features: In the management of relationships with manufacturers, the best principle for enterprises to cooperate with channel members is "win-win with distributors." Future competition is not only about products but also about marketing channels. Having stable and efficient marketing channels is a crucial tool for manufacturers to enhance their competitiveness. How can stable, long-lasting, efficient, and win-win manufacturer-channel relationships be established? How to select distributors suitable for the enterprise? How to cultivate distributor loyalty? How to prevent distributors from jumping ship? How to ensure timely collection of payments? Detailed answers are all in this book!