Establishing a cooperative relationship in sales

Author: Luo Han Wang Rui et al
Publisher:
Publish Date: 2003-08-19
Features: How can one become a successful salesperson? What is successful selling? How can a sale be completed? This book will tell you about various aspects of sales. In the 21st century, sales has become the key to the success of enterprises. This book systematically introduces the theory, techniques, and management of sales. It is suitable as a foundational textbook for training sales personnel. The book is divided into five parts. In the first part, you will understand the sales industry. It includes the characteristics, functions, and rewards of sales, what cooperation truly means, and the legal and ethical responsibilities of sales personnel. The second part introduces the basic skills required for successful salespeople. You will learn about the buying process, the principles of effective communication, and how to adapt to each customer's unique style and needs. In the third part, you will know the activities involved in building a cooperative relationship with buyers. The fourth part covers special applications. The fifth part discusses how, as a salesperson, you can enhance your effectiveness by managing your time, territory, and work within the company.