Organizational Behavior

Author: Li Jianfeng
Publisher:
Publish Date: 2003-07-18
Features: This definition of organizational behavior reveals the universality of organizational behavior management. Any manager, whether engaged in human resource management or marketing management, must possess essential organizational behavior skills. Because as long as one is a manager, they need to manage subordinates and take corresponding leadership measures based on the characteristics and patterns of their behavior. This is the true meaning of "human-centeredness." This book adopts an internationally common structure, exploring the knowledge system of organizational behavior from three domains: micro organizational behavior, macro organizational behavior, and international organizational behavior. It is compiled according to the "Four New" principle:
First, new content: It comprehensively reflects the latest international research findings in organizational behavior, elaborating in detail on emerging topics in the field.
Second, new theory: It specifically explains the "Chinese characteristics theory" developed by the author over the past few decades, combining leading international OB theories with Chinese enterprise management practices.
Third, new form: It is written in the style of first-class international training textbooks.
Fourth, new focus: It selects and organizes content based on the practical needs of enterprise management.
This book is suitable for undergraduate and graduate students in business-related fields, as well as MBA students.