Model Declaration Top Ten Powerful Brands Development Strategy in International Retail Industry: Top Ten Powerful Brands Development Strategy in International Retail Industry

Author: Cai Jianmei
Publisher:
Publish Date: 2003-06-01
Features: This book selects ten globally renowned retail enterprises as research subjects, most of which are retail companies from Europe and America. This is mainly based on the current strength of these retail enterprises as a reference. In the process of researching and analyzing these ten brands, we can not only learn about the legendary stories behind these international retail giants but also understand the various hardships in the retail business.