Network Value Assessment (21st Century Asset Valuation Series Textbooks)

Author: Yang Zijiang
Publisher:
Publish Date: 2002-11-20
Features: Network economy is a new term that provides a concrete description of the economic content of the knowledge-based society in the new century, and "Network Value Assessment" is an innovative book that describes and evaluates the reasons and results of value creation for the network economy and network enterprises. By introducing the connotation and extension, as well as the emergence and development of the network economy and network enterprises, analyzing the characteristics and approaches, methods, and models of network value assessment, elaborating on the valuation methods of websites and e-commerce, and listing the value assessment cases of domestic listed network enterprises and Chinese network stocks on the NASDAQ, "Network Value Assessment" will help readers uncover a series of mysteries, such as what the network and network value are, how the network economy and network enterprises create value, why network enterprises incur losses while their stock prices remain high. The bridging of network value analysis and asset assessment practice, the combination of hot topics in the IT industry and the perspectives of theorists, and the unification of theoretical insights and case explanations are the attempts and pursuits of "Network Value Assessment." Therefore, this book can not only serve as a textbook for undergraduate economics students in higher education institutions but also as a reference book for those engaged in asset assessment and computer network management.