Microeconomics (Capital University of Economics and Business)

Author: Zhang Weidong
Publisher:
Publish Date: 2003-09-18
Features: This textbook is written for undergraduate students of business administration. Compared to the existing microeconomics textbooks for MBA programs and economics undergraduates, there are relatively few microeconomics textbooks specifically designed for business administration undergraduates (beyond the emphasis on management in "managerial economics"). Currently, textbooks and teaching materials abroad generally incorporate numerous real-world case studies, making microeconomics a subject directly related to life and full of vitality. In contrast, most domestic textbooks lack practical cases, which can make students perceive microeconomics as overly abstract and dull. Based on this, this book attempts to provide Chinese economic case studies while explaining theories, aiming to integrate Western microeconomics with China's economic practices. This allows students to grasp economic theories more intuitively and ultimately serve China's economic development.
Contemporary microeconomics has become highly mathematical and model-based, making it overly formalized and technical, while its essence—the economic ideas it embodies—is relatively neglected. To avoid this misplaced emphasis, this book focuses on introducing the fundamental ideas and theories of microeconomics, rather than prioritizing its mathematical expressions. Additionally, the book strives to cover the latest developments in international theories, with game theory, information economics, and corporate theory each receiving dedicated chapters. This enables readers to better understand the latest advancements in contemporary microeconomics. Of course, in this process, the author has not overlooked the explanation of traditional theories.