Hisense Experience: From Qingdao to the World

Author: Chi Yu
Publisher:
Publish Date: 2003-06-01
Features: Haier has never been a miracle. It faces reality, restrained yet profound, elegant like a gentleman. It prefers to solve problems through thinking and achieve success through competition. Today, this workshop from 34 years ago has transformed into a large enterprise with nearly 20 billion in sales revenue. According to its plan, it will walk the path toward becoming a multinational company. What qualities should a Chinese enterprise possess when it moves from China to the world, from a small workshop to a multinational company? What should truly excellent enterprises aim for? For leaders in the business world and government departments, this powerful and captivating book is like a loud alarm: think with a global perspective and act with a spirit of cooperation, or else face being left behind! Every business manager in China should have two copies of this book at hand—one for themselves and one for their good government officials, NPC delegates, or CPPCC members. This book documents the growth experience of Haier, reveals the secrets of its growth, distills the "Haier Law," and records Haier's development alongside the entire era's transformation, making it a unique case.