Marketing Management: Theory and Strategy (Modern Economics and Management Textbook Series)

Author: Deng Shengliang, Xu Shaoli, Zhang Gengmiao
Publisher:
Publish Date: 1997-08-19
Features: This set of textbooks has the following characteristics: , it covers the main fields and many cutting-edge topics of modern economics and management, striving to accurately, comprehensively, and systematically elaborate the basic content of each discipline, and endeavors to integrate the mainstream framework of modern economics and management teaching and research with the specific practices of China's economic reform. Second, to the greatest extent possible, it facilitates readers. Each textbook informs readers of its level at the beginning or in the first chapter. The textbooks use concise and popular language with a scientifically rigorous structure, making them suitable for teaching and self-study. Each chapter includes a summary and exercises, and the entire book has an index arranged in Pinyin order at the end, along with a reference list for easy lookup. Third, it strives to provide as much convenience as possible for instructors.