Public Relations

Author: Qiu Shui, Editor-in-Chief
Publisher:
Publish Date: 2003-10-19
Features: This book is a textbook that discusses the basic theories and practical methods of public relations. During the writing process, the authors summarized their experience in public relations teaching over the past decade and also incorporated the latest research findings from domestic and international peers. The book is divided into 9 chapters, including: Overview of Public Relations; The Emergence and Development of Modern Public Relations; The Subject of Public Relations—Organizations; The Audience of Public Relations—Publics; The Medium of Public Relations—Communication and Interaction; The Work Process of Public Relations; Crisis Public Relations; Corporate Public Relations; Government Public Relations. The book includes numerous case studies to illustrate and explain the theoretical content, fully demonstrating the applied and operational nature of the discipline of public relations.