Modern University Practical Creativity

Author: Xu Yanlang
Publisher:
Publish Date: 2003-10-28
Features: This book introduces the basic principles of creativity from both theoretical and practical perspectives. On this basis, it elaborates on creativity, creative thinking, and creative techniques (including domestic and international creative methods such as brainstorming, combination, analogy, association, checklists, and field analysis) through vivid case studies. It also covers computer-aided creative design, intellectual property rights and the protection of creative achievements (including patent applications), training in creativity, and reflections on historical creative achievements. With a focus on practicality and the innovation of thinking running through the entire book, it includes various types of creative examples, catering to both the academic and general audiences. It can serve as a textbook for university-related courses, a reference book for professionals, technicians, and managers to learn and develop creativity and enhance innovative abilities, and also as an advanced popular science reading material for the general public.