International Marketing

Author: Liming
Publisher:
Publish Date: 2001-03-01
Features: This book comprehensively and systematically introduces international marketing theory, as well as the latest research findings from abroad. It combines a large number of modern international marketing examples to achieve a unity of theory and practice. It can serve as a textbook and teaching reference for international marketing for economic majors in universities and colleges, as well as a training textbook for foreign-related management personnel and a business reference for corporate marketing personnel.