Theory of Commercial Personality Rights

Author: Cheng Hehong
Publisher:
Publish Date: 2002-10-01
Features: "Commercial Personality Rights" is a new concept that has not been mentioned in legal or jurisprudence textbooks. Its proposal is based on the existence of some individual interests phenomena in the fields of property and personality that are increasingly important in modern commercial society, and such interests cannot be fully explained and protected by traditional concepts and theories of personality rights or property rights alone. The book, titled "Commercial Personality Rights—The Economic Interest Connotation of Personality Rights and Its Realization and Protection," attempts to provide a new perspective on the legal interpretation and legal protection of this individual interest phenomenon that dual attributes.