Marketing English

Author: Kruse
Translator: Wu Gengxin
Compiler (United States/USA)
Publisher:
Publish Date: 1998-01-28
Features: Without a doubt, excellent marketing professionals are currently the most scarce talent in the job market. As an outstanding senior marketing professional, mastering marketing English is one of their essential qualities. This book is prepared for business people or students who want to learn English for use in their work or studies. Since the words in the book are commonly used in American offices, these vocabulary and concepts are very practical for those who want to visit the United States or do business with American companies. At the same time, you can also learn some business and management knowledge by using this book. Check out the accompanying audio tapes. This book is prepared for business people or students who want to learn English for use in their work or studies. Since the words in the book are commonly used in American offices, these vocabulary and concepts are very practical for those who want to visit the United States or do business with American companies. The content of the book is an important part of business—marketing. Because all companies must sell products or services, this book should help those who want to understand business to learn the vocabulary and methods used by Americans. If you are a student, this book will also help you learn some business and management knowledge. In school, you can use this book alone. The teacher will help you speak and write the words you have learned. There are also two audio cassettes that can be used with this book (Note: Not introduced in China). The tapes allow you to practice listening to English and speaking English yourself. Some answers to the review questions in the written exercises are also provided in the tapes. If you are learning business English with the help of tapes, you should do the following: From Lesson 1, read all the way to the written review. Do all the exercises in the written review. Play the tape. Listen to the tape and follow the instructions. Reread the story in Lesson 1. Replay the recording. Continue to the next lesson. Continue reading and listening until you finish the entire book and both tapes.