Consult the master's advice

Author: Maggie Li
Publisher:
Publish Date: 2003-04-01
Features: This book is currently one of the few translated works on management consulting knowledge and techniques in China. Its greatest feature lies in introducing consulting knowledge and techniques through personal experiences and real-life examples, covering practical problems and applications in real-world scenarios, providing a sense of immersion and hands-on guidance. In addition to selecting many famous consulting case studies, it also includes Maggie Li's own compelling and authentic consulting cases. The knowledge and techniques introduced in the book are classic, highly instructive, and practical. The book is specifically divided into five parts: (1) Purpose and Process, which involves the practical steps for establishing effective consulting relationships and defines the specific steps of consulting. (2) People and Interpersonal Skills, focusing on the personal and interpersonal aspects of consulting relationships, and explaining through examples how to handle specific issues like conversation control. (3) Principles, Plans, and Models, describing how to approach consulting work at the strategic level by using plans, models, and important background systems. (4) Politics and Pressure, examining the significant political factors and pressures that must be actively addressed in any consulting task, leading to a summary of the key elements for the success or failure of consulting projects. (5) New Dynamics, exploring how new concepts and technologies are changing the way consulting is conducted. Specifically, the Internet and Wireless Application Protocol (WAP) are reshaping the future of communication and delivery.