Photoshop CS endless advertising

Author: Liu Dan (Compiler)
Publisher:
Publish Date: 2005-09-01
Features: This book teaches you how to design and create commercial advertisements, posters, book covers, web designs, and more through 8 classic examples, serving as a "master guide" to help you establish yourself in the design field. The book consists of 9 chapters, with Chapter 1 introducing the basics of Photoshop advertising design; Chapter 2 covering the art of color in advertising design; Chapter 3 discussing "realistic nostalgia" photo adjustments and repairs; Chapter 4 exploring book cover design; Chapter 5 on poster design; Chapter 6 on corporate image planning; Chapter 7 on web design and creation; Chapter 8 on purely commercial advertising design; and Chapter 9 on the design and creation of creative advertisements. The target readers include professionals in advertising design, those preparing to enter the field, students and faculty of computer art design in universities and vocational colleges, and participants in advertising design and production training courses. The accompanying CD-ROM includes the sample materials and final effect files from the book, as well as showcases of outstanding works.