Analysis of Typical Cases of E-commerce Websites, Second Edition

Author: Yang Jianzheng, Editor-in-Chief
Publisher:
Publish Date: 2005-11-01
Features: This book is one of the final outcomes of the National Natural Science Foundation of China project (No. 79770084), and is a case study textbook for e-commerce that accompanies "Fundamentals and Applications of E-commerce." With the establishment and improvement of the global information network, e-commerce has become an unstoppable trend. In just a few years, a large number of emerging businesses have emerged in the field of e-commerce. Especially since the 21st century, an increasing number of traditional enterprises have also joined the network to develop e-commerce. These companies have, through their own efforts, pioneered new paths for survival and development in the online environment. This book selects some outstanding cases that have stood out in the wave of e-commerce, tracking the development of these companies and summarizing their successes and shortcomings in website construction and online marketing, aiming to provide reference experiences for the broader promotion of e-commerce. The book is divided into three parts: Application-based E-commerce Websites, Platform-based E-commerce Websites, and Enterprise E-commerce Applications, providing detailed introductions and objective comparative analyses of different types of e-commerce enterprises. The book is well-researched, illustrated with visuals, presents innovative perspectives, and has a certain theoretical depth, making it highly readable. It offers valuable guidance for e-commerce strategic planning, practical applications, and operations. This book is an important case study textbook for introductory e-commerce courses in higher education institutions. It also holds significant reference value for businesses, merchants, and individuals currently engaged in or preparing to engage in e-commerce.