Advertising production

Author: Zhang Yang, Cao Ying (editors)
Publisher:
Publish Date: 2006-05-01
Features: This book systematically introduces the theoretical foundations of advertising creativity, advertising visual materials, advertising visual thinking, advertising color, advertising layout, and advertising text, as well as practical examples of advertising production, such as advertising text, color, layout, poster posters, advertising brochures, advertising illustrations, newspaper advertisements, and journal advertisements.