Telecom Marketing -- Case Selection

Author: Kuang Bin
Publisher:
Publish Date: 2005-05-01
Features: As the sister volume to "Telecom Marketing - Essentials of Theory," this book is a comprehensive collection of telecom marketing cases. The author tracks, compiles, and analyzes major marketing events and iconic cases in China's telecom industry since 2000, showcasing the achievements, shortcomings, and dilemmas of the industry while highlighting typical marketing cases from the global telecom operations sector. It presents a panoramic view and interprets classic cases such as China Unicom's CDMA, Mini-com, Mobile Dream,, and i-mode with professional insights, and introduces and analyzes representative telecom marketing cases. The selection of cases in this book balances scale, paying attention to grand events without oversimplifying them, and valuing "the devil in the details" without dismissing them as insignificant. The writing of each case varies, with unique characteristics and strong readability. The narration is objective and fair, without concealing the original context. The analysis reflects multiple perspectives, not confined to a single viewpoint. The commentary is precise and targeted, avoiding superficial or irrelevant insights. This book is suitable for telecom operations management personnel and marketing professionals, students in telecom management and marketing majors at universities and colleges, as well as MBA students aspiring to enter the telecom operations industry.