Automotive and Parts Marketing Specialization

Author: Liu Yan Compiler
Publisher:
Publishing Time: 2003-04-01
Features: This book is a supplementary textbook for the national planned teaching materials of secondary vocational education. It mainly consists of five parts and seventeen chapters, including: automotive marketing theory, the sales and management of automotive parts and accessories, marketing management information systems and e-commerce for automobiles and parts, and financial and legal knowledge in automotive marketing. It can be used as a textbook for automotive application and maintenance majors, and can also be used as a learning reference for personnel engaged in automotive and parts marketing.