E-commerce (Second Edition)

Author: Lu Zhen Guang Chang Jin Yi Yang Zhuo Zhu Cui Qing Zhang Zhen Yu Zhang Ru
Publisher:
Publish Date: 2005-02-01
Features: This book provides a detailed exposition of e-commerce from both business and technical perspectives, offering rich content that tracks many current hot topics in e-commerce development. It employs accessible language, an innovative writing style, and a goal-driven case-based learning approach. Multiple application cases are introduced and analyzed in detail in each chapter, along with discussion questions and corresponding exercises for readers to think about and practice. Based on the previous edition, the content has been updated, and additional hands-on training content has been added. The book also includes a companion experimental simulation system and electronic teaching materials. The content is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Applied Technologies of E-commerce, EDI in E-commerce, E-commerce Settlement Systems, Logistics Management in E-commerce, Marketing Concepts in E-commerce, E-commerce Security and Regulations, and E-commerce Solutions. The appendix contains hands-on training content. This book is suitable as a textbook for undergraduate and vocational colleges to cultivate applied talents in e-commerce. It is also suitable for technical personnel at mid-to-high levels, business experts, as well as professionals in the business and commercial sectors, and readers interested in e-commerce. This book provides a detailed exposition of e-commerce from both business and technical perspectives. The entire book is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Applied Technologies of E-commerce, and more.