E-commerce: A New Perspective on Management (2nd Edition)

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Features: This book is management-oriented and set against the backdrop of globalization, firmly grasping the interdisciplinary nature of electronic commerce (EC). It integrates the latest innovations in global electronic commerce and EDI, particularly focusing on a comprehensive introduction to the theory, implementation, and management of EC through an integrated system that supports enterprise and supply chain management. The book elaborates on various topics such as EC applications and implementation, EC public policy, infrastructure, types of transactions, electronic marketplaces, e-government, mobile commerce, EC services, auctions, security, electronic order and payment systems, etc. As an excellent textbook, the book is authored by five authors who possess outstanding academic backgrounds and extensive practical experience. With its strong practicality and forward-thinking approach, it meets the practical needs of managers and professionals.