Terminal Action Management Manual: Wahaha Group Marketing Experience: Wahaha Group Marketing Experience

Author: Shang Yang
Publisher:
Publish Date: 2003-05-01
Features: This book is suitable for corporate marketing managers, regional sales supervisors, terminal sales personnel, distributors, and marketing students, especially grassroots marketing personnel in the fast-moving consumer goods (FMCG) industry. Unlike general textbooks, it provides both systematic theoretical introductions and practical experiences summarized from practice, vivid case studies, and unique insights. The content is both continuous and relatively independent, making it highly operational. Readers can refer to the relevant sections as needed. This book is suitable for corporate marketing managers, regional sales supervisors, terminal sales personnel, distributors, and marketing students, especially grassroots marketing personnel in the fast-moving consumer goods (FMCG) industry.