Business and Economic English Reading Selections

Author: Xie Yi
Publisher:
Publishing Date: 2001-01-01
Features: This textbook is part of the series from Shanghai Foreign Trade College, designed to enhance students' ability to read English articles on economics and trade. The content is selected from British and American newspapers and magazines, covering topics such as modern database management, the art and science of product pricing, brand strategy, how to create an efficient marketing team, how to use commercial advertising to boost product sales, how to rapidly market high-tech products, how to target key markets, mergers and acquisitions in the global telecommunications industry, the U.S. stock market trends, competition strategies in the information age, marketing rules and regulations in the 21st century, global e-cash and e-commerce, and many other aspects. The textbook includes diverse exercises, focusing on training students to read English economic and trade publications, aiming to expand their vocabulary and knowledge of business English and improve their overall English proficiency. This book is also suitable for professionals in the fields of international trade and economics, as well as self-learners of English.