Practical Management -- Knowledge. Skills. Cases and Examples

Author: Yang Minggang
Publisher:
Publish Date: 2001-02-01
Features: Management is one of the fastest-developing and most significant disciplines in modern history, having a profound impact on socio-economic development. As a practical textbook, this book discusses management theories in general while focusing on introducing various new management techniques and methods from both domestic and international perspectives. It pays special attention to the integration of theory and practice. To facilitate students' reading, use, and teachers' teaching and implementation, each chapter includes sections such as "Learning Objectives," "Fundamental Knowledge," "Technical Methods," "Reading Materials," "Case Studies," and "Practical Exercises." The book is divided into two parts, covering a total of ten chapters. The upper part, "Fundamentals of Management," introduces basic knowledge and technical methods such as management and the study of management, management thought, management principles, management methods, and management art. The lower part, "Management Functions," focuses on practical work such as planning, organizing, leading, controlling, and innovation, which are the key highlights of the book. It is primarily designed to meet the needs of cultivating students' management qualities and skills. This book can serve as both a textbook or reference for relevant majors in universities, particularly for vocational and technical colleges, as well as a teaching material for adult education and on-the-job training programs.