Successful Promotion Techniques

Author: Zhang Xuefei
Publisher:
Publish Date: 2003-04-01
Features: Promotion is not just about system solutions and technology, but also an art. The book uses simple yet humorous, motivating yet rational language, along with rich and detailed cases, to explain the various theoretical knowledge of promotion in an easy-to-understand way. The knowledge in the book will help you cultivate yourself into an outstanding promotion expert in the industry. This book combines principles, cases, and analytical guidance, systematically and comprehensively introducing the core factors of corporate planning, as well as various promotional strategies and methods, including basic tactics and techniques.