Photoshop Advertising Creative and Design Examples Tutorial (Second Edition)

Author: Liu Xiaowei
Publisher:
Publishing Time: Not available
Features: This book focuses on the application of Photoshop CS Chinese version in the field of graphic advertising. The book is divided into 11 chapters, briefly introducing the basic operations of Photoshop CS, and then systematically presents creative and expressive techniques for corporate identity, newspaper and magazine advertisements, outdoor advertisements, transportation advertisements, POP advertisements, commercial posters, DM advertisements, product packaging boxes, book and CD cover design, through a large number of design examples. The book emphasizes the integration of commercial design fundamentals, commercial design concepts, Photoshop image processing, and design techniques; combining theory, operations, and improvement. It is highly practical and operational. The book is very suitable for training and self-study, and can also serve as teaching materials for various training courses in graphic design, case studies for schools at all levels, and the preferred self-study resource for graphic design enthusiasts.