ASP.NET E-commerce Beginner's Guide

Author: Yang Hao
Publisher:
Publish Date: 2003-03-01
Features: This book introduces all the technologies required to run e-commerce on the Web and demonstrates these technologies through a comprehensive case study. The complexity of the case will increase as the reader's knowledge grows. The case is divided into three stages. The first stage primarily focuses on establishing and running a site with lower costs as quickly as possible. The second stage mainly considers how to increase profits. The method involves improving marketing strategies, using various promotional techniques to encourage customers to purchase more products, and providing better customer service. The third stage achieves cost reduction and profit margin improvement through the automation/assembly line of order processing and management, handling credit card transactions. This book is part of the Beginner's Classic series, and its purpose is to help readers with no prior knowledge of e-commerce reach the level of being able to build a website that can generate profits for the company.