"Point Stone into Gold: The Visitor-First Web Design Secrets of Don't Make Me Think (2nd Edition)"

Author: (American) Krug
Publisher:
Publish Date: 2006-08-01
Features: ★Selected as one of the top 50 computer books in the past 10 years by the famous US book channel bookpool; ★Top-selling web design books on Amazon; Global sales exceed 100,000. If you are involved in web design, web programming, or web management, you must read this book. – Jeffrey Zeldman, author of "Web Reborn"
Some websites look cluttered; some make it easy to find information; some make you feel like you're in a maze. Why is there such a big difference in web usability? What are users' psychological states when visiting a website? What principles should be followed to design a website that attracts visitors? This must-read classic for web designers worldwide will provide the answers.
Usability design is one of the most important and challenging tasks in web design. Based on years of industry experience, the author analyzes user psychology and proposes many unique insights in areas such as user patterns, designing for scanning, navigation design, homepage layout, and usability testing, while also offering numerous simple and actionable usability design suggestions.
This book is concise and engaging, with humorous language, interspersed with colorful screenshots, whimsical cartoon illustrations, and informative charts, making dry design principles more accessible. It is suitable for web designers and developers, especially those struggling with how to retain visitors. This is a book about web design principles, not web design techniques. The author, an expert with extensive practical experience in web design, reveals the important yet often overlooked issues in web design through humorous language. In just a few hours, you can identify the root causes of your website's design flaws by comparing the principles taught in the book, and give your website a fresh new look.
The book includes:
● User Patterns
● Designing for Scanning
● Navigation Design
● Homepage Layout
● Usability Testing