Classic Marketing Models of Top Chinese Enterprises

Author: Hu Zhigang et al.
Publisher:
Publish Date: 2003-01-01
Features: This book compiles the classic marketing models of 18 renowned Chinese enterprises such as Kelon, TCL, Wahaha, and Gome. From it, we can not only witness the grand scenes of conquering markets but also appreciate the strategic prowess of business leaders. Over two decades of reform and opening-up has brought profound transformations to some Chinese enterprises. Some vanished without a trace in the tide of change, while others rose again through reforms in mechanisms and innovations in management, becoming industry elites and role models of the era. We firmly believe that the experiences of successful individuals can illuminate the path forward. By summarizing the marketing philosophies and models of top-tier Chinese enterprises that have become exemplary, this book can guide more businesses and professionals toward a more stable and successful journey. This book compiles the classic marketing models of 18 renowned Chinese enterprises such as Kelon, TCL, Wahaha, and Gome. From it, we can not only witness the grand scenes of conquering markets but also appreciate the strategic prowess of business leaders.
“Classic cases reveal the essence of success”—this is what this book aims to convey to every reader.