Enterprise logistics management -- Planning, organization, and control of the supply chain

Author: Ronald H. Ballou
Publisher:
Publish Date: 2006-08-01
Features: From the perspective of corporate management, the book presents almost all related fields of enterprise logistics management to readers. Simple and clear concept introductions, practical and feasible operational methods, and academic theoretical discussions are harmoniously integrated in this book. With its well-structured arrangement, comprehensive and systematic content, and balanced emphasis on both operational and theoretical aspects, the book quickly became a popular logistics management book in the United States upon its publication. For many years, the American Logistics Management Association has recommended it as the preferred logistics textbook for its members. Numerous renowned universities worldwide have also adopted it as the designated textbook for logistics major courses.