Basic Operational Process of International 4A Advertising Agencies

Author: Zhu Haisheng
Publisher:
Publish Date: 2002-04-01
Features: The content of this book is said to be some basic methods of operation in advertising agencies, including operational methods within departments and interdepartmental workflows. The content about the client service department is mainly based on the structure of client service departments in international advertising agencies, especially those in the United States. It provides a comprehensive overview of the qualities required for personnel in client service departments and the responsibilities of different levels. The operational workflow sections for the creative and design departments are based on the processes of foreign advertising agencies such as McCann Erickson, Ogilvy & Mather, Leo Burnett, and TBWA. This workflow covers the basic operational links within an advertising agency, making it a very practical internal management and operational method.