Marketing Dictionary with English-Chinese Explanations (Second Edition) (Second Edition)

Author: Colin
Publisher:
Publish Date: 2002-11-01
Features: This dictionary provides readers with various professional terms used in marketing, covering common vocabulary in areas such as market research, advertising, promotional methods, and sales techniques. The dictionary not only explains key terms and phrases in concise English but also uses example sentences to illustrate their practical applications. Additionally, it quotes relevant statements from professional magazine articles, showcasing how these terms are used in business communication and real-life scenarios, with clear demonstration effects. With over 6,300 entries, it covers all aspects of the marketing field, stays up-to-date, and includes a significant number of new words and meanings. It is bilingual (English-Chinese) with easy-to-understand English translations; the translations are accurate and standardized, with rich example sentences to help master the usage of each entry. It also includes over 240 quotes from recent authoritative professional journals.